AI-DRIVEN PERSONALIZATION IN ADVERTISING: TRANSFORMING CONSUMER ENGAGEMENT THROUGH SUSTAINABILITY AND CIRCULAR ECONOMY

In this comprehensive exploration, the author delves into the dynamic landscape of advertising, unveiling the transformative fusion of artificial intelligence and personalized marketing strategies.The article meticulously dissects the evolving realm of consumer engagement, highlighting the seismic shift towards sustainability and circular economy p

Purpose: To analyze the effects of a special 8-week balance-training program on the static and dynamic balance values and on kayak specific balance values of female candidate athletes who are new to kayaking.Material: The study included 25 volunteer healthy young women (mean age: 14.92 ±0.39 years, mean weight: 58.47 ±11.28 kg, mean height: 165.6